Where it all began
They both have experience in serving various sizes of OEM and industrial manufacturers regarding their aftermarket and spare part pricing as well as supporting them with the design, development, and implementation of the analytical tools used for their business management and SaaS solutions for their aftermarket business.
Avrogan then
The need was clear, the expertise was in place, the desire to help the clients was in their veins, and on top of that, they both wanted to create a fun working place where both clients and employees enjoy supporting each other for their challenges, while not forgetting the main purpose of the life, which is to live!


Avrogan now
Created by aftermarket and pricing experts

Taghi Akbari is a visionary technology leader with deep expertise in full-stack development, solution architecture, and cloud computing. With a strategic mindset and a hands-on approach, Taghi plays a crucial role in shaping Avrogan’s technological direction. He has been instrumental in developing Avrogan Service Excellence™, our advanced Service Contract Management solution designed for seamless integration and cutting-edge functionality.
Throughout his career, Taghi has led many innovative software development projects, driving digital transformation and scalability in various industries. He promotes a culture of creativity and problem-solving at Avrogan, empowering our team to push technological boundaries. His unique combination of strategic vision and technical expertise ensures Avrogan remains at the forefront of innovation.

Hamed Hakimian is a seasoned pricing specialist, with 10+ years of experience in spare parts and service pricing in the aftermarket business. Throughout his career, Hamed has helped many of the Fortune 500 companies with their pricing challenges and aftermarket business with 30+ pricing optimization and pricing solution implementation projects. He has trained many pricing managers in various manufacturing companies; and has been invited as speaker in multiple respected conferences and seminars on aftermarket business growth within Europe. Before co-founding Avrogan, Hamed had experience managing various teams of mix pricing consultants and analysts as well as pricing solution implementors at his previous roles and employments.
Hamed has industrial engineering background and has a M.Sc. in industrial engineering and management from Chalmers University of Technology in Gothenburg, Sweden. Additionally, he has studied logistics and supply chain management and he is a Six Sigma black belt certified.

Arsham Mazaheri is a data scientist by background, with 10+ years of industrial and managerial experience in various disciplines. Throughout his career, Arsham has helped many Fortune 500 companies with their data and requirement challenges and has been involved in many IT solution implementation projects.
Before co-founding Avrogan, in addition to data science and business consulting experience, Arsham also had experience leading various teams of back- and front-end developers providing SaaS solution support for different manufacturing companies.
Arsham has both mechanical and industrial engineering backgrounds and has a D.Sc. in Risk Management from Aalto University in Helsinki, Finland. He is a certified change and problem manager (CCM & CPCM) and holds an MBA in shipping and logistics.
Our subject matter experts

Drawing from a rich professional journey, Filip currently serves as the Director of Business Development at Mellby Gård. Previously, he held pivotal roles including Group Business Development / Strategy Manager at Hydroscand, Senior Manager at Simon-Kucher & Partners, and Consultant at Navetti. With a strong forte in strategy, business development, and M&A, Filip has also held board positions within the Mellby Gård Group and boasts consulting acumen, steering transformative projects across diverse industries. Educationally, he holds an M.Sc. in Engineering and Technology Management from Lund University, Zhejiang University, and the University of Connecticut.

With 40 years devoted to the B2B Aftermarket, Ron is the visionary founder of G35 Software, Inc., a trailblazing software startup focused on B2B Advanced-Services Contracts. His consulting accolades include collaborating with powerhouses like United Technologies, GE, and Acer. Leading a global Aftermarket business unit of an OEM for a decade and holding pivotal manufacturing roles, he’s a respected figure in the industry. Often courted by Private Equity firms and legal experts, his insights are omnipresent—from academic journals to global conferences. An alumnus of SUNY and Indiana University, with an APICS certification, Ron’s expertise is unparalleled in aftermarket dynamics.

With a robust blend of user experience and management, Patrick McGowan is the innovative force behind The Service Design Group. Specializing in transformative service designs, he helps product groups and service teams craft compelling offers and robust service packages. His unique approach, backed by design and MBA degrees, has earned him over 20 patents and widespread industry acclaim. A sought-after speaker in the US and Europe, Patrick imparts wisdom on customer experience and service design. Additionally, he enriches leading design and MBA programs with his expertise in service innovation and business models. Patrick is a beacon in service design and customer engagement.

Drawing from a rich professional journey, Marc is the Founder of GrowthBeam, leading servitization for clients in sustainability, energy efficiency, and the circular economy. He previously served as Professional Services Business Unit Global Leader at Signify and General Manager of Spain & Portugal at SunPower. With expertise in services strategy, business development, and change management, Marc has driven growth and service innovations in energy, renewables, and manufacturing. He holds an M.Sc. in Electrical Engineering from the Polytechnic University of Catalonia and an MBA/MA from The Lauder Institute, University of Pennsylvania. Beyond work, Marc co-founded a two-Michelin-starred restaurant in Barcelona, showcasing his culinary passion.

Drawing from an extensive tenure in construction machinery, Johan served in many roles including as a CTO, honing skills in Business Intelligence, advanced Excel tools, and data transformation, particularly during ERP integrations. He is educated in logistic engineering and computer science with an emphasis on corporate finance and is committed to continuous learning and professional growth. Adept in data analysis and strategic system implementations, Johan is a powerhouse of expertise.

With over 20 years of experience in Operations, Supply Chain, and Aftersales, Perry is an expert in transforming organizations and optimizing team performance. As the founder of PORAZIET and a senior partner at Avrogan, he specializes in Aftermarket Service transformations, focusing on strong SLAs and maximizing value throughout the equipment lifecycle.
His expertise in spare parts logistics and pricing is unparalleled. Based in the Netherlands, Perry addresses servitization challenges in the Benelux region and internationally. For comprehensive aftersales solutions, he is the right professional to turn to.

With over a decade dedicated to field service management, Patrick has become a beacon of efficiency and profitability. As the brain behind SETRAX, and a key figure at Sensemore.io and Avrogan, Patrick is known for melding industry acumen, strategy, and digital prowess. He’s fervent about crafting ‘moments of magic’ for all stakeholders. With an agile grasp on modern tech, Patrick offers tailored interim and consultancy solutions, prioritizing trust, transparency, and tangible outcomes. Patrick’s collaborative expertise will revolutionize your service dynamics and boost your business trajectory.

With 25 years immersed in business management, Pavan shines through leadership roles within the power and industrial sectors. His consistent results-oriented approach positions him as a beacon for guiding clients toward commercial excellence, emphasizing a customer-centric methodology. His expertise spans managing projects, product lines, and service ventures, making him an indispensable asset for OEMs aiming for transformative, service-led profitability. Beyond the professional realm, Pavan passionately challenges himself on the squash court. Turn to Pavan for strategic guidance with a touch of agility.
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Our resources
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Embracing the Recurring Revenue Model in B2B: A Story of Stability and Growth
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Revolutionizing EV Services: The Economic, Environmental, and Strategic Advantages of Battery Swapping
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Servitization in Manufacturing
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Servitization in Automotive Industry
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Servitization in Energy
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Servitization in Healthcare
Servitization in the Healthcare Industry The healthcare industry, the provider of critical services and essential products, has traditionally centered its strategies around the provision of tangible items. However, in an ever-evolving landscape, merely offering products is no longer the ultimate level of care. Enter servitization—a transformative approach that’s reshaping how healthcare operates. Servitization in the […]
Servitization in Agriculture
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