Build a profitable service business

Many industrial OEMs recognise the growth potential of their aftermarket and service business but struggle with pricing, commercial models, service portfolio design, and organisational alignment. Avrogan helps build the capabilities, processes, and commercial foundations needed to drive profitable growth.

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Our vision:

“Most OEMs we work with recognise the growth potential of their aftermarket and service business. What holds them back is rarely ambition; it is mainly absence of clear offerings, commercial discipline, and a structured way to price, sell, and scale them.”

Hamed Hakiman

Co-Founder & CEO

Build long-term value beyond the initial sale

Industrial OEMs have traditionally captured most of their revenue at the point of sale. Today, the greatest growth opportunities often lie in the aftermarket through spare parts, services, upgrades, and long-term service agreements.

Building a profitable service business requires more than launching new services. It requires structured offerings, effective pricing, commercial discipline, scalable service contracts, and clear visibility into performance.

Avrogan helps OEMs build these foundations through practical expertise in aftermarket excellence, pricing, service contract design, and commercial transformation.

Build long-term customer relationships through services
Increase recurring and lifecycle-based revenue
Design, price, and scale profitable service contracts

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How we help you grow your aftermarket and service business

Whether you are strengthening your aftermarket business, optimising your pricing methodologies, developing new service offerings, or scaling an existing service organisation, Avrogan helps build the commercial foundations required for long-term success while delivering measurable improvements along the way. Our expertise spans aftermarket strategy, pricing and commercial excellence, service portfolio design, service contract development, and commercial transformation.

Design and optimise your service portfolio and commercial model
Improve pricing, profitability, and aftermarket performance
Align sales, service, finance, and operations around a common vision
Implement ASE and supporting processes for long-term success

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Hear from our community

"We’ve worked with Avrogan on a spare parts pricing optimization project. Thanks to their strong project management and execution skills, all milestones were achieved in time. This attitude, together with the team’s in-depth knowledge about pricing, has brought a lot of value from day one. The improved pricing enabled us to better explain and defend our prices to our customers, while at the same time capturing more value. Highly recommend this team of consultants."

Manager Pricing and Positioning

DAF Trucks

"We have worked with Avrogan to review opportunities for value-based pricing and developing our offering to ensure it matches the customer expectations. Avrogan expertise has helped us to clarify focus areas for our commercial development and build a roadmap for the next steps. The Avrogan team has been very professional to work with throughout the project.”

Senior Vice President and Head of Services Business Line

Normet

“Our customers demand better access and visibility to their assets in order to optimize their operations. We chose Avrogan to support us, modeling our pricing strategy to commercialize new data services through a modern platform. Avrogan’s hands-on approach was key to successfully develop a framework that will be possible to scale and refine in the future by our team”

Chief Product Officer

AutoStore

Created by aftermarket and pricing experts

Our team has spent years helping industrial OEMs improve aftermarket performance, pricing excellence, and commercial effectiveness. Having worked across industries and aftermarket business models, we bring practical expertise that is embedded in both our software and advisory services.

Partner & CTO

Taghi Akbari

Taghi Akbari is a visionary technology leader with deep expertise in full-stack development, solution architecture, and cloud computing. With a strategic mindset and a hands-on approach, Taghi plays a crucial role in shaping Avrogan’s technological direction. He has been instrumental in developing Avrogan Service Excellence™, our advanced Service Contract Management solution designed for seamless integration and cutting-edge functionality.

Throughout his career, Taghi has led many innovative software development projects, driving digital transformation and scalability in various industries. He promotes a culture of creativity and problem-solving at Avrogan, empowering our team to push technological boundaries. His unique combination of strategic vision and technical expertise ensures Avrogan remains at the forefront of innovation.

Co-Founder & CEO

Hamed Hakiman

Hamed Hakimian is a seasoned pricing specialist, with 10+ years of experience in spare parts and service pricing in the aftermarket business. Throughout his career, Hamed has helped many of the Fortune 500 companies with their pricing challenges and aftermarket business with 30+ pricing optimization and pricing solution implementation projects. He has trained many pricing managers in various manufacturing companies; and has been invited as speaker in multiple respected conferences and seminars on aftermarket business growth within Europe. Before co-founding Avrogan, Hamed had experience managing various teams of mix pricing consultants and analysts as well as pricing solution implementors at his previous roles and employments.

Hamed has industrial engineering background and has a M.Sc. in industrial engineering and management from Chalmers University of Technology in Gothenburg, Sweden. Additionally, he has studied logistics and supply chain management and he is a Six Sigma black belt certified.

Co-Founder

Arsham Mazaheri

Arsham Mazaheri is a data scientist by background, with 10+ years of industrial and managerial experience in various disciplines. Throughout his career, Arsham has helped many Fortune 500 companies with their data and requirement challenges and has been involved in many IT solution implementation projects.

Before co-founding Avrogan, in addition to data science and business consulting experience, Arsham also had experience leading various teams of back- and front-end developers providing SaaS solution support for different manufacturing companies.

Arsham has both mechanical and industrial engineering backgrounds and has a D.Sc. in Risk Management from Aalto University in Helsinki, Finland. He is a certified change and problem manager (CCM & CPCM) and holds an MBA in shipping and logistics.

Partner & Board Member

Filip Schager

Drawing from a rich professional journey, Filip currently serves as the Director of Business Development at Mellby Gård. Previously, he held pivotal roles including Group Business Development / Strategy Manager at Hydroscand, Senior Manager at Simon-Kucher & Partners, and Consultant at Navetti. With a strong forte in strategy, business development, and M&A, Filip has also held board positions within the Mellby Gård Group and boasts consulting acumen, steering transformative projects across diverse industries. Educationally, he holds an M.Sc. in Engineering and Technology Management from Lund University, Zhejiang University, and the University of Connecticut.

Subject Matter Expert & Advisor

Ron Giuntini

With 40 years devoted to the B2B Aftermarket, Ron is the visionary founder of G35 Software, Inc., a trailblazing software startup focused on B2B Advanced-Services Contracts. His consulting accolades include collaborating with powerhouses like United Technologies, GE, and Acer. Leading a global Aftermarket business unit of an OEM for a decade and holding pivotal manufacturing roles, he’s a respected figure in the industry. Often courted by Private Equity firms and legal experts, his insights are omnipresent—from academic journals to global conferences. An alumnus of SUNY and Indiana University, with an APICS certification, Ron’s expertise is unparalleled in aftermarket dynamics.

Partner

Patrick McGowan

With a robust blend of user experience and management, Patrick McGowan is the innovative force behind The Service Design Group. Specializing in transformative service designs, he helps product groups and service teams craft compelling offers and robust service packages. His unique approach, backed by design and MBA degrees, has earned him over 20 patents and widespread industry acclaim. A sought-after speaker in the US and Europe, Patrick imparts wisdom on customer experience and service design. Additionally, he enriches leading design and MBA programs with his expertise in service innovation and business models. Patrick is a beacon in service design and customer engagement.

Partner

Marc Salvany

Drawing from a rich professional journey, Marc is the Founder of GrowthBeam, leading servitization for clients in sustainability, energy efficiency, and the circular economy. He previously served as Professional Services Business Unit Global Leader at Signify and General Manager of Spain & Portugal at SunPower. With expertise in services strategy, business development, and change management, Marc has driven growth and service innovations in energy, renewables, and manufacturing. He holds an M.Sc. in Electrical Engineering from the Polytechnic University of Catalonia and an MBA/MA from The Lauder Institute, University of Pennsylvania. Beyond work, Marc co-founded a two-Michelin-starred restaurant in Barcelona, showcasing his culinary passion.

IT Partner

Johan Olsson

Drawing from an extensive tenure in construction machinery, Johan served in many roles including as a CTO, honing skills in Business Intelligence, advanced Excel tools, and data transformation, particularly during ERP integrations. He is educated in logistic engineering and computer science with an emphasis on corporate finance and is committed to continuous learning and professional growth. Adept in data analysis and strategic system implementations, Johan is a powerhouse of expertise.

How we turn strategy into execution and deliver results

Discovery Workshops

We assess your aftermarket business, pricing approach, service portfolio, and commercial capabilities to identify opportunities, challenges, and areas for improvement. The outcome is a clear roadmap with practical actions, priority initiatives, and potential business impacts.

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Pilot & Implementation

Before launching larger initiatives, we validate ideas, frameworks, or technology through a focused pilot engagement. This allows stakeholders to see tangible results, reduce risk, and build confidence before committing to a broader transformation.

We start with a focused pilot (Proof of Concept) engagement to validate ideas, frameworks, pricing approaches, or technology in your environment. Once value is proven, we help you scale the solution through full implementation; ensuring practical results and sustainable adoption across the organisation.

Pricing Specialist as a Service (PSaaS)

Gain on-demand access to experienced pricing professionals as an extension of your team. Whether you need support with day-to-day pricing decisions, commercial analysis, pricing governance, or strategic initiatives, PSaaS provides flexible expertise without the need for permanent hires.

Avrogan is experienced in many industries within B2B OEMs

Industrial service businesses share the same core challenges regardless of sector: complex contracts, inconsistent pricing, and limited visibility after the sale. Avrogan brings proven expertise across a wide range of OEM industries, so you get a partner that understands your context from day one.

Ready to start with service excellence?

Every OEM has unique aftermarket processes, commercial models, and digital maturity. Contact our team to discuss your requirements and receive a customised proposal.

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